Lane in a suit with bowtie
My name is Lane

What I do

For almost a decade, I served my alma mater, Indiana University, by bolstering strategic initiatives through user-centered design. At the outset, I enhanced workflow processes and created a data-driven recruitment platform for a #2 ranked master’s program. More recently, I’ve been designing identity and access management applications as well as account security strategies that are touched by every user's interaction with a digital service. Working at a public institution afforded me the opportunity to wear many hats—from research and user testing to data analysis and front-end development, and everything else in between.
This range is what enhances my design strategy, and I wouldn’t want to do it any other way.
Resume

How it happened

For as long as I can remember, I've wanted to make the world a better place by helping people.
For some, this looks like political activism or social reform, but I found my niche in user experience design. While on my journey, it felt like I was all over the educational and professional map. I started college in Religious Studies, applying my critical thinking skills to people's motivations and aspirations. Then I added quantitative and qualitative research methodologies by studying how people interact with one another through Sociology. My stint in ministry after undergraduate studies gave me the opportunity to carefully listen to and empathize with poor and affluent youth from both sides of a Pittsburgh suburb. Thereafter, I found myself in sales and customer services positions where I put all kinds of thought into how to provide a better experience, even going so far as to redesign the branch lobby of a national bank. But it was the first week in the master’s level Human-Computer Interaction class that all of these experiences converged as I began reading UX classics like Don Norman’s The Design of Everyday Things and Steve Krug’s Don’t Make Me Think. The goal of making tech work for all kinds of people with a wide range of abilities and competencies is both lofty and worthy. Looking back, I can see that each stage of my career added a unique skill to my UX toolkit—from ethnography and critique to process and experience design. I’d found my place making the world a better place through intuitive, engaging experiences.

What I've worked on

  • Created a special promotion to benefit customers and boost revenue with a 14% purchase rate
  • Researched Digital Natives' educational and recreational use of digital learning technologies to present findings and recommendations to internal partners and global librarian community
  • Led a migration initiative for over 1K applications owned by hundreds of stakeholders around the university
  • Created a new personal website
  • Travel to Bali, Indonesia
    Canceled :(

What I've been reading

  • Range by David Epstein
  • The Lean Startup by Eric Ries
  • The Paradox of Choice by Barry Schwartz
  • The Cross and the Switchblade by David Wilkerson
  • Travel to Bali, Indonesia
    Canceled :(
Picture of the Bowman family

When I'm not working

With five young boys, I spend a lot of time playing "tackle" and other full-contact games. Occasionally, we'll settle down by building LEGO firetrucks and rocket ships. Once the boys are down, my wife and I might break out a strategy game like Ticket to Ride or Dominion. When I get time away, I'm either out on the lake fishing or blazing trails on my four-wheeler with friends. It's also my privilege to serve those in need as a deacon through my church.
Professional

My Current Skillset

Sketch
95%
Figma
80%
Webflow
90%
HTML5
75%
Node.js
65%

My Experience

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2009 - 2010

Marco Interactive

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Internship
2010 - 2011

Digest Corp.

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Junior Designer
2011 - 2014

Calipso Agency

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Senior Designer
2015 - 2019

Webflow Inc.

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Senior Designer
2019 - Present

Freelance

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Freelancer
5+
Years Experience
over 40 projects
12
Features & Awards
from design community
98%
Clients Rating
30+ testimonials
stay in touch
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Learn more in my blog

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I work with clients globally

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Instagram